McDonald’s.
Christmas Parade
BSPIRT was responsible for the organisation, production and on-site coordination of the McDonald’s Christmas Parade 2025, a brand activation created to bring McDonald’s closer to families during the festive season.
Brand Activations.
Brand Activations.
Brand Activations.
Brand Activations.
Brand Activations.
The activation brought Christmas entertainment to different areas of Cascais and Lisbon, with a travelling group featuring Santa Claus, elves and other costumed characters among activities and live entertainment. BSPIRT managed the character selection, developed the activities, coordinated the teams and oversaw the activation on the ground, ensuring that each element worked naturally within the McDonald’s brand environment and the festive setting.
