Eucerin.
“À tarde com Eucerin”
Digital programme
How do you communicate the latest product news from a dermocosmetics brand to pharmacy professionals across the country, while maintaining a sense of connection and rhythm in a digital format? That was the challenge behind “À Tarde com Eucerin”, a digital event produced by BSPIRT with the look and feel of a television programme and recorded in a professional studio.
The format combined dermatological product demonstrations, skincare advice, healthy cooking segments, expert discussions and live Q&A. With more than 500 pharmacies joining remotely, the event showed how a digital solution can extend the reach of brand communication while maintaining a strong connection with participants. For this digital event, BSPIRT managed the project end to end, from the creative concept and script development to set design, speaker management, rehearsals, host booking, audiovisual production and digital platform management.
