Map Group.
Cuca Roseta.
For MAP Group’s brand strategy presentation, a reference in the construction sector, BSPIRT created an event designed to welcome partners and clients in a carefully considered setting, with a narrative aligned with this important moment for the company.
In this project, the artistic component played a decisive role in the way the event was experienced. With Marta Leite Castro as host and an exclusive performance by Cuca Roseta to close the evening, the gathering gained a more personal and emotional dimension, creating a final moment designed to surprise guests, partners and clients. BSPIRT managed the project end to end, from the creative concept and venue selection to design, decoration, production materials, audiovisual solutions, catering and on-site coordination. Every element was developed to bring consistency to the experience and prepare the main moment of the event.
