Amanhecer.
Santos no Tejo
During Santos no Tejo, at Doca de Santo Amaro in Lisbon, BSPIRT created an Amanhecer brand presence inspired by the spirit of the city’s Santos Populares festivities and designed to be experienced throughout the event.
Amanhecer, a Recheio brand within the Jerónimo Martins Group, was given a space that brought together exhibition stand design, entertainment and interaction with families in a lively local setting. BSPIRT managed the project end to end, from the creative concept and design through to production, décor, branded materials, giveaways, audiovisual solutions and on-site coordination. To bring the experience to life, BSPIRT created an original traditional parade performance, with music and bespoke costumes developed specifically for the event. The Vaca Aurora mascot added a family-focused element, engaging children through photo opportunities and book giveaways.
