Pingo Doce.
National Agriculture Fair
At the 2025 National Agriculture Fair in Santarém, Pingo Doce once again trusted BSPIRT to design and produce its presence at the event. Since 2017, BSPIRT has been responsible for the creative concept, stand design, production, decoration, brand activation and on-site coordination.
Exhibition Stands & Trade Shows.
Exhibition Stands & Trade Shows.
Exhibition Stands & Trade Shows.
Exhibition Stands & Trade Shows.
Exhibition Stands & Trade Shows.
In a setting closely connected to agriculture, food and consumer relationships, the Pingo Doce stand was designed as an on-the-ground extension of the brand experience. BSPIRT’s coordination brought together promotional materials, audiovisual solutions, promoters and hostesses, tastings and showcooking sessions, with a particular focus on sustainability through the reuse of existing pieces and structures, as well as decisions aimed at reducing food waste.
