Burger King.
Christmas lunch
For Burger King’s Christmas lunch, BSPIRT collaborated with Omnicom PR Group to develop press kits designed to reach media and influencers and create an immediate connection with the event.
Merchandising.
Merchandising.
Merchandising.
Merchandising.
Merchandising.
The challenge was to turn a gift into a communication piece capable of generating reactions, content and social media sharing, while reinforcing Burger King’s presence among guests and supporting the communication strategy around the event. BSPIRT was responsible for the development, production and delivery of the press kits, ensuring a fast response aligned with the creative concept of the action.
