Recheio.
Kitchers.
Recheio brought the Kitchers project into schools to introduce students to ingredients, producers and the wider food ecosystem behind the products they use and consume.
Merchandising.
Merchandising.
Merchandising.
Merchandising.
Merchandising.
Throughout the school year, the programme combined talks, live cooking sessions and brand activations designed to turn learning into a hands-on experience with the brand. BSPIRT developed branded merchandise integrated into the Kitchers concept, creating items that worked as an extension of the activities rather than as standalone giveaways.
